Dealership operations at General Manager level and nonprofit leadership at Director level.
01
Built by operators, not account managers
Two Four Media was built in Las Vegas by people who have run real businesses. There are no layers here - it is a husband-and-wife team in Henderson, working with service businesses that need to be found.
02
From a camera to a system
What began as a passion for photography, design and digital media turned into something more structured. That became Two Four Media in 2019, built on the belief that visibility should be engineered rather than improvised.
03
Decades inside service businesses
Between them: dealership operations at General Manager level, and nonprofit leadership at Director level. Teams, budgets, payroll, and the pressure of performance. They have relied on the phone ringing themselves.
04
And Gus
Outside the work it is the outdoors, road trips down the West Coast and the hunt for a decent espresso. Gus the dog is never far behind.
Who does what
Two people, two disciplines
Founder, media and visibility strategy
Troy Smith
Troy grew up in the power sports and automotive world - raised inside his family's motorcycle dealership - and has built more than thirty years of hands-on business experience since. He went from entry-level roles to General Manager of high-volume, multi-line dealerships.
General Manager, high-volume multi-line dealerships
30+ years in power sports and automotive
Director level: content strategy, PR, social
Motorsport branding and race-team promotion
Operations and client leadership
Emily Smith
Emily spent nearly two decades in the nonprofit sector, rising to a Director-level leadership role. She led teams, managed operations, oversaw budgets and carried responsibility for advancing mission-driven organisations.
Director level, nonprofit sector
Nearly two decades leading teams
Operations, budgets and governance
Client leadership and communication
Why it matters
We have relied on the phone ringing too
01
Local service focus
Auto repair, home services, construction, plumbing, HVAC and other location-based businesses.
02
Comprehensive visibility
Clear strategy and consistent execution across Maps, search and social.
03
Qualified local customers
Targeted work so visibility turns into real leads, not impressions.
04
Measurable reporting
Regular reporting on what the work actually produced.
